Saturday, February 28, 2015

Jab, Jab, Jab, Right Hook

Air Canada
  • Make it visually appealing
  • Not to much text
  • Make it a picture post, not a link post
Jeep
  • In the jeep ad they chose a young pretty women with her shades, her hair flying, and her huge smile evoking summer, fun and freedom.
  • Could have added the logo "Its a jeep thing" into the photo to make it more visible
Mercedes-Benz
  • Too much text
  • Poorly placed call to action
  • No logo
Subaru
  • Boring text
  • Not the best photo; wet road consuming half of photo, makes car look small as sailboats
  • No logo
Mini Cooper
  • Great voice- promises that if you stick with this car you will find adventure
  • Driving around with the top down while its snowing captures the viewers attention making them want to find out more
  • No logo, but the car is iconic and recognizable even from the back
Philippine Airlines
  • Poor use of the platform
  • No tone
  • Should have found a way to imply that they know a bit about great food.
Selena Gomez: A Golden Touch
  • Although the dazzling phone and her hand take up most of the photo, it is unmissable when scrolling through your news feed.
  • Selena kept her status text short and playful rather than long
 Amtrak
  • Great use of sawdust
  • Gamification
  • Authenticity
Twix: Having Fun
  • No logo
  • Clever story telling, strong voice, good use of pop culture
Colgate: Good copy gone bad
  • Good text "Did You Know?"

Thursday, February 19, 2015

Body Image Ad Campaign



The social issue I chose to do was Body Image. I decided to do my project on body image because there are a lot of people who struggle with accepting their body. People, most of the time girls, worry about what other people think about their bodies. We are always comparing ourselves to other girls, finding qualities in them that we hate in ourselves and wishing we had. I also chose to do body image because people who struggle with being confident in their body believe they have to look skinnier in order to be accepted. When they think that they eat less, which can result in them getting Anorexic. So when people see my ads I hope that they can see that you don't have to have that "perfect" body type in order to be accepted. 
My Target Audience is women ages 13 and up.
My Unique Selling Point is to show body image with an old classic tall, skinny, glass Coca-Cola bottle and the plastic, short Coca-Cola bottle.
My Slogan is "Inner Beauty is the New Beauty"
Final Thoughts: I think that my poster came out good. I like the how the lighting came out. I think I could have done better with my billboard. I don't really like how the lighting came out. However, I feel like my poster and billboard get the point across about how girls shouldn't care about what they look like, they should just love who they are. 


Monday, February 9, 2015

Ad Analysis

TA: People who drink and drive
USP: Have a parking spot with a tree in it for drunk drivers to run into
Theme: Serious, Scare
Slogan: Reserved for drunk drivers
TA: People who smoke
USP: Makes it look like they're being choked
Theme: Serious
Text: Kill a Cigarette and Save a Life. Yours.

TA: People who use nail polish
USP: Shows you can match your nail polish
with your outfit/make-up
Theme: Show speed of how fast it dries
Slogan: Crazy Color, Crazy Fast
Text: 32 cool colors that set in 60 seconds
TA: Women
USP: Her hair is weaved through bamboo to show it's
strength is better from the product
Theme: Show how the product makes the hair
healthier and stronger
Slogan: Healthier Hair, Healthier Planet
Text: Pantene. Hair so healthy it shines

Tuesday, February 3, 2015

Advertising Shooting Assignment


I have two different ads that I'm trying to choose between. The first advertisement is Body Image. I used three Coca-Cola bottles, two of the bottles are the old classic glass bottles and the third is the plastic bottles we see more of. I used Coca-cola bottles to try and showcase how society feels you should look like compared to reality. The second advertisement is Teen Depression. I used some black olives and a green olive to try and showcase that 10 to 15% of teens have some symptoms of Teen Depression at any one time. I liked the assignment cause it really gets you to try and think of how to showcase different issues happening in the world from different perspectives. I think my shots are okay, but I think I might try and reshot them.