Jab, Jab, Jab, Right Hook

Air Canada

• Make it visually appealing
• Not to much text
• Make it a picture post, not a link post

Jeep

• In the jeep ad they chose a young pretty women with her shades, her hair flying, and her huge smile evoking summer, fun and freedom.
• Could have added the logo "Its a jeep thing" into the photo to make it more visible

Mercedes-Benz

• Too much text
• Poorly placed call to action
• No logo

Subaru

• Boring text
• Not the best photo; wet road consuming half of photo, makes car look small as sailboats
• No logo

Mini Cooper

• Great voice- promises that if you stick with this car you will find adventure
• Driving around with the top down while its snowing captures the viewers attention making them want to find out more
• No logo, but the car is iconic and recognizable even from the back

Philippine Airlines

• Poor use of the platform
• No tone
• Should have found a way to imply that they know a bit about great food.

Selena Gomez: A Golden Touch

• Although the dazzling phone and her hand take up most of the photo, it is unmissable when scrolling through your news feed.
• Selena kept her status text short and playful rather than long

 Amtrak

• Great use of sawdust
• Gamification
• Authenticity

Twix: Having Fun

• No logo
• Clever story telling, strong voice, good use of pop culture

Colgate: Good copy gone bad

• Good text "Did You Know?"