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| TA: People who drink and drive USP: Have a parking spot with a tree in it for drunk drivers to run into Theme: Serious, Scare Slogan: Reserved for drunk drivers |
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| TA: People who smoke USP: Makes it look like they're being choked Theme: Serious Text: Kill a Cigarette and Save a Life. Yours. |
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| TA: People who use nail polish USP: Shows you can match your nail polish with your outfit/make-up Theme: Show speed of how fast it dries Slogan: Crazy Color, Crazy Fast Text: 32 cool colors that set in 60 seconds |
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| TA: Women USP: Her hair is weaved through bamboo to show it's strength is better from the product Theme: Show how the product makes the hair healthier and stronger Slogan: Healthier Hair, Healthier Planet Text: Pantene. Hair so healthy it shines |
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