Thursday, February 19, 2015

Body Image Ad Campaign



The social issue I chose to do was Body Image. I decided to do my project on body image because there are a lot of people who struggle with accepting their body. People, most of the time girls, worry about what other people think about their bodies. We are always comparing ourselves to other girls, finding qualities in them that we hate in ourselves and wishing we had. I also chose to do body image because people who struggle with being confident in their body believe they have to look skinnier in order to be accepted. When they think that they eat less, which can result in them getting Anorexic. So when people see my ads I hope that they can see that you don't have to have that "perfect" body type in order to be accepted. 
My Target Audience is women ages 13 and up.
My Unique Selling Point is to show body image with an old classic tall, skinny, glass Coca-Cola bottle and the plastic, short Coca-Cola bottle.
My Slogan is "Inner Beauty is the New Beauty"
Final Thoughts: I think that my poster came out good. I like the how the lighting came out. I think I could have done better with my billboard. I don't really like how the lighting came out. However, I feel like my poster and billboard get the point across about how girls shouldn't care about what they look like, they should just love who they are. 


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